pivots
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Marketing & Advertising
Paramount Pivots Upfront Strategy Amid Leadership Shake-Up and Strategic Crossroads
Paramount Global is approaching its annual upfront presentations with a distinctly new strategy, signaling a "curveball" pitch to advertisers that…
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Marketing & Advertising
Jessica Yellin’s News Not Noise Pivots to Long-Form Video Amid Rising Demand for Context and AI Content Concerns
Former CNN correspondent and founder of News Not Noise, Jessica Yellin, has announced a significant strategic pivot for her acclaimed…
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